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Advertising; its role in modern marketing
| Classification code | 659.1/D U N |
| Author | Watson Dunn Arnold Barban |
| Title | Advertising; its role in modern marketing |
| Imprint | Illinois : Dryden Press, 1978 |
| Edition | 4th.ed |
| Physical Description | 741ص |
| Copies | 1 |
| Topics | |
| المستخلص | |
| Other Names | |
| Classification | العلوم التطبيقية |
| Serial Number | 22184 |
| ISBN | 0030143411 |
كتب ذات علاقة
- Subliminal seduction : ad media s manipulation of a not so innocent America
- Kleppner's Advertising Procedure
- Damn good advice (for people with talent!) : how to unleash your creative potential by Americas master communicator
- Advertising and integrated brand promotion
- The radio and television commercial
- Essentials of media planning : a marketing viewpoint